It’s an interesting concept blogging!
But only truly great if people are prepared to discuss what you blog…hmmmm dilemma time
Ok here goes…If you own a company that tailors suits for gay women, and you offer lesbian clothing, clothes for lesbians, clothes for gay women getting married, butch clothing, you are certainly in a niche market regardless of labels!
You are certainly in a market that needs labels and not just those on your garments. How do you identify yourself to the rest of the world as a gay company, a company that is here for gay women however they may identify.
I think our client testimonials and client images in our gallery page reflect the wide variety of women who have come to us looking for a suit. You don’t have to be butch to design and purchase from us, you don’t have to be English to design and purchase from us, but what is fantastic is that you do have to be gay! No I’m joking, you don’t HAVE to be gay, of course not, but the point is we are here for you, the gay women of the world!
These days many gay women get married globally and it’s pretty hard for those of us not into ‘frocks’ to be able to find the perfect wedding outfit that fits!
Now you must understand creating a wedding suit for a gay woman (no matter how they identify) is a challenge, but proudly I state it’s a challenge The BCC has risen to. We have to date, had in excess of 100 clients worldwide, now 100 clients may not sound like a lot but think of it this way. Since the dawn of time there have been gay women, for hundreds of years these gay women had to dress to conform, then, god bless the likes of non conformists like Radcliffe Hall who gave so many the courage to look for a new way to dress to reflect who they were. Yet even when gay women stood upright and proud and decided that a lesbian could and should where men’s style suits what happened? Well let me tell you, the world, through the 60’s 70’s definitely the 80’s, 90’s and 00’s said ok you wear these men’s suits if you must. So we did!
And we shopped in departments stores, and men’s tailoring establishments and renowned hire stores and what happened? Well we would got called ‘Sir’ or asked ‘Madam is this for your husband’ (well the more feminine among us) and when they realised we weren’t ‘Sir’ and we definitely didn’t have a husband they either ignored us hoping we would disappear or often in a dismissive half hearted fashion, they would assist us to purchase an ill fitting catastrophe that would on occasions be almost comedic!
Now this happened year in year out in the UK, in the USA, in Australia, in Asia, in Europe, you name the place it happened. So millions upon millions of gay women looking for that perfect suit consistently settled for second best.
Now this is where we come in…Decades after Radcliffe Hall, decades after homosexuality became legal, even a decade or so after being a lesbian became socially acceptable, The Butch Clothing Company arrived!
But wow reaching out to all those suit wearing gay women in the world is a challenge. Now I read somewhere on line recently that they estimate there are 9 million gay people in the US alone now if we average half of those as being lesbian that puts us with a potential niche market state side of 4.5 million women.
In the UK a recent national newspaper claimed that the gay population in the UK reaches 6% that’s 3.6 million people. That’s maybe 3% gay women, a 1.8 million lesbian marketplace.
So a niche market in the UK and US combined represents a figure of perhaps 6.3 million people!
Question is how do we tell this wonderful demographic of these two countries, and beyond, that finally there is a company who shares their experience, was born from their experience, that offers one on one consultations to allow you to design and create the most perfectly fitted suit you could previously only ever dreamt of owning?
Well the answer is you try hard, you try hard to spread the word, you use marketing (even on a limited budget) you embrace social media and you just keep trying, you ask everyone to put a link to your website on their website, you ask everyone to tell everyone they know. You write blogs which you hope will encourage people to tell more people. And then maybe just maybe one day all those 6.3 million people (or a lot of them) will have heard the name The Butch Clothing Company!
So that’s my blog for this month and that’s why we blog…if you read it, if you liked it, please write a comment, hey even if you didn’t like it write a comment. And if you would like to see The BCC reach so much wider than it’s 100 clients, it’s 50,000 unique website hits, it’s 150 twitter followers and its 850 Facebook followers please link us to your webpage, come ‘LIKE’ us on Facebook, follow us on twitter, tell your friends we are here or best of all come book a face to face or video Skype consultation no matter where in the world you are and come get probably the most perfect suit you will ever own!
Gay Women’s Suits….. How do you tell the world!
It’s an interesting concept blogging!